• Domino’s Pizza entered into Biryani segment with brand ‘Ekdum!

    Domino’s Pizza entered into Biryani segment with brand ‘Ekdum!0

    Domino’s Pizza runs by Jubilant Food Works in India, officially discloses they are entering into Biryani segment with a brand name ‘Ekdum’. Under this brand, Dominos will be serving the popular biryani dishes that included Hyderabadi Nizami Biryani, Lucknowi Nawabi Biryani apart from many kebabs and other stuff. JFL Chairman Shyam S Bhartia and Co-Chairman

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  • Zomato’s New Feature: Now Customers Can Leave Voice directions Delivery Personnel

    Zomato’s New Feature: Now Customers Can Leave Voice directions Delivery Personnel9

    Zomato is always in the limelight for their marketing campaigns, features & marketing strategies. This time they came up with something exciting! Voice Direction feature- which allows users to leave voice directions for the delivery staff. It’s a feature that could come in particularly handy in India. Addresses in India aren’t always particularly well-defined, adding

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  • Why Restaurant Loyalty Programs In India Often Fail?

    Why Restaurant Loyalty Programs In India Often Fail?1

    A loyalty program is a restaurant marketing strategy a business uses to encourage customers to return. This can be something simple like a coupon or can be a fully-functional app or a store credit card. Nowadays brands using Cashback loyalty program as the best loyalty programs. But, not all loyalty programs are a successful loyalty

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