Domino’s Pizza runs by Jubilant Food Works in India, officially discloses they are entering into Biryani segment with a brand name ‘Ekdum’.

Under this brand, Dominos will be serving the popular biryani dishes that included Hyderabadi Nizami Biryani, Lucknowi Nawabi Biryani apart from many kebabs and other stuff.

JFL Chairman Shyam S Bhartia and Co-Chairman Hari S Bhartia in a statement said This is really a feast for the food lovers as a “Biryani” is a delicious and mouth-watering dish.

There have been multiple research reports about biryani being the most ordered menu item on the online food ordering platforms, Swiggy and Zomato in 2019 and 2020 as well.

To start with, Jubilant Food works is all set to launch three restaurants in the NCR region and gradually expanded to the important cities.

Jubilant food works own around 1,260 Domino’s Pizza outlets across 280 cities in India.

Ekdum Biryani’s price range starts with Rs 99, there will be also a wide range of food products available for dine-in, online, and take away format.

To ensure the flavor, aroma intact the biryani will come into a special packaging that is eco friendly, tamper-proof, and microwave friendly.

However, it is still not disclosed that whether Jubilant will sell these Ekdum branded Biryanis at Domino’s Pizza outlets or bring the exclusive biryani store.