Looking for the best ideas to promote your restaurant and increase sales this Valentine’s day 2022? Here we are sharing seven ideas (that actually work) for your business. Completely practical and easier ways. So let’s start with valentines day restaurant marketing idea no. 1 –

1. Introduce Seasonal Menu

Special Day is known for a special menu, Conduct a meeting with your chef and create a valentine’s day special menu with a catchy name.
Tips: Don’t for spending too much money designing, Just design a simple love-themed Card explaining the menu items.
Plan something for Valentine’s day home delivery menu for the people who are sitting and enjoying at home. Try to be innovative with plating, For example, you can present red velvet pastries in the pattern of hearts as well as with the red rose leaves.

2. Live Musical Events

Listening to music while enjoying a meal. Is there anything better? Combining two pleasures is a treat for your customers. The best you do for your customers on Valentine’s day.
People love live music, what you can do is, Find the right performers or band for your demographic. Promote the live event on social media, in-store by keeping an eye-catching poster. Instruct them to play for a client, on request.

Using Facebook and Instagram’s live functionality to promote your shows is a fantastic idea. Create stories based on the atmosphere of these events as well. Another great option is Instagram TV, which allows you to share videos of the top songs from the night to spark your customer’s curiosity.

3. Capture Special Moments

Who doesn’t like to capture the moment right?

Couples would love the picture of the lovely moments, they Spend together. Most people find the day best to propose to their loved ones. Catch those beautiful moments (But ask before taking a picture) and present them to your customers, which they can keep as a token of love.
Else, Share a picture on your social media page and tag the customer, this will gain customer attraction to you. That way you can leverage social media on Valentines’ day.

4. Promote on Social media: Publish Reels

Instagram Reels is the best way to catch the attention of the young crowd if you don’t know, Instagram users are spending an average of 28 minutes on the platform daily (Source: Hootsuite)
Sharing reels on Instagram grab more attention than a single image. Publish stories & reels are the best way to tell people what you are offering on Valentine’s day. People specially youth spend most of their time watching and making Instagram reels, Time spent on Instagram in India after reels launched increased by 3.5%

5. Offer Themed Table arrangement

Your customers will have memorable moments wrapped in emotion at the time of their visit if you have a nice place and excellent presentation.
On Valentine’s day, people look for theme table decorations using candles and flowers to get pleasant vibes and romantic touch.
Offer people personalised arrangements. Tell them you are open for Valentine’s day table decorations on order.

You can organise an event a day before or on the same day and give a personalised photo frame or personalised Valentine’s gift to the couple so they will feel good at the time.

6. Promote Loyalty on Special Days

Having a loyalty program for restaurant not only help you to boost customer loyalty but it makes them spend even more and boosts repeat purchases.  A loyalty programme is the most effective approach to keep customers engaged and encourage them to spend more money. It increases the lifetime value of a customer. You can start offering cashback on all purchases.
14% Cashback on order Rs. 1499/-
18% Cashback on Order Rs. 1999/-
25% Cashback on Order Rs. 2499/-
On Valentine’s day, you can promote cashback & coupons like 20% off, 50% off and more. Send cashback as Valentine’s day gift to customers. Give them a reason to love your brand.

All-in-one Customer Engagement & Loyalty Solution for Restaurant & Cafes. Visit the website.

So, These are a few Best Marketing ideas for restaurants you can try this Valentine’s day, The most important part is to make your customer happy and give them some memorable moments they wished for. Do what is right for your business, train your staff, be real, don’t go for over reservations, try to give a better experience to customers and make their day special.

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Source – Bingage.com