Customer Relationship Management (CRM) is the all-in-one centralized software that is used to monitor, track and manage customer records all on a single platform. The data can be analyzed and can be used to address customers’ concerns/ queries and to improvise their product/ service, ultimately driving its own growth.

“82% of Companies Agree That Customer Retention Is Cheaper Than Acquisition”

Thus, Restaurants should adopt this software to ease out restaurant-based work. All the features can be used to enhance functions in a restaurant such as online orders, feedback systems, personalized automated campaigns, and many more.  “Loyal customers spend 67% more than new ones.”

Here we are sharing a list of the Seven Best CRM for Restaurants In India in 2021 – 

1. Bingage-

Bingage is a unified CRM and restaurant loyalty program for customer engagement and retention Equipped with Cashback loyalty, E-wallet, Customer Segmentation, Feedback, Referral, Personalised SMS Campaigns & 7+ Automated Marketing Tools. Request for FREE DEMO.

Features:

1. Centralised CRM – You can manage multiple location customers’ data at one central CRM.
2. Data-driven business reports.
3. Cashback Loyalty Program.
4. Customer Retention techniques & Gamification methods.
5. Personalised SMS marketing.
6. Referral Program.
7. Social media management & Marketing.
8. 7+ Marketing Automation tool to boost customer lifetime value.
9. Coupons & Membership.

2. Xeno-

CRM for retailers, which helps to maximise your revenue from the customer base. It provides services such as Social media marketing and customized marketing campaigns to grow revenue.

Features:

1. Successful loyalty programs
2. Machine Learning (ML) suggested audiences
3. ML-based recommendations
4. 1:1 communication across Hotstar, Youtube etc.

3. Hashtag Loyalty–

Its purpose is to cater to small, medium and enterprise businesses. It improves and builds customer loyalty and retention and helps in increasing revenue. Provides services like Reservation system, tracks and analyzes deep insights.

Features:

1. Easy-to-use interface 
2. Affordable result-driven solution
3. Fulfils customers engagement needs
4. Increases revenue by 25%

4. Limetray-

360° technology & marketing solutions for restaurants. Limetray is an end-to-end platform for restaurants that helps restaurants right from managing the online ordering, restaurant pos systems or CRM solutions. It’s a premium category software which basically helps businesses to grow their online business, manage their restaurant operations & market their brand better.

Features:

1. Billing
2. Inventory
3. Integrations
4. Reporting and Analytics

5. Como

Como is an AI-based customer engagement and loyalty solution for the f&b and retail industry. Which provide loyalty solutions for better customer retention and personalised experience. It is a US-based CRM company that has offices in the USA, UK, UAE, and Israel.

Features:

1. AI algorithm & data management
2. Customer analytics & reporting.
3. Personalised campaigning.
4. Online ordering.
5. Branded mobile app.
6. Marketing Automation
7. Omnichannel communication.

Conclusion

A Restaurant CRM Software helps to manage your guest data and to track their activities and also to make personalized marketing campaigns. CRM Software helps you to collect data, track guest visits, send targeted email/ SMS and analyze and report.