Customer feedback is an experience a customer share after consumption of your product or services. It totally depends on their experience what they actually feel. It’s the job of Restaurant manager to examine their customer experience for any kind of future improvements.

Reviews of customer matter a lot for a food venture as it affects the rate of newcomers.

Customer’s reviews on your website or other food apps like Zomato and others will create an important impact on the other customers, if you are not paying attention to what a customer thinks of your services, what experience they had to your restaurant then you are going wrong somewhere. Getting Customer feedback is one of the vital parts upon which the future of your healthy business depends.  It is quite impossible to analyse what your customer exactly want because each customer has a different perspective right?  In such cases, an easy feedback system works better for restaurants which can give the exact result on what your customer thinks about your restaurants and services provided by you.

“The Customer is always right”

And you have to work based on the above punch line. According to the survey, customers usually like to spend more on exception services. Thus, it becomes significant to understand what your customers actually want.

How to Use Feedback System

The best method to understand your customer is to get feedback. Most of the restaurants currently using the same way but not in an effective way.  It’s an old method to collect response in paper forms, then understand, analyse the response and then take actions upon it, it’s a lengthy and time-consuming process and doesn’t give the required results.

Digital Customer Feedback Form

A digital feedback form is an excellent way to collect customer information, especially for fine dining restaurants. It helps to collect personal information such as mobile number, email id, date of birth, and anniversary. This information is useful for planning personalised campaigns. In today’s age everyone is going to digital then why don’t you prefer having a digital feedback form for your customers?  Digital results are real-time so they make to able to take quick and right decisions & real-time actions.  Data analysis helps you to take appropriate action at the right time by using the right method. An artistic digital feedback form can give a great response when it presents on a tablet device, it stimulates customers to respond authentically. A CRM software for Restaurants gives you an easy to access feedback system which helps you to collect relevant feedback from customers. This information can be used to run targeted campaigns to engage with your customers and run loyalty programs to reward loyal customers by using information such as food preferences, visiting days and patterns etc. The highly personalised message can send to customers also can greet them on their special days like birthdays and anniversaries.  It will help you to bring your customer back to your outlet.  

You may also like –

Why Restaurant Loyalty Programs In India Often Fail? 5 Ideas to Execute Restaurant Social Media Marketing Campaigns! Benefits of Restaurant Loyalty Program (That No One Have Told You Before)

3 comments