Serving the best food is sometimes not enough for a Restaurant to entertain more and more customers. See there are a lot of people who are doing the same thus you need to put extra efforts to attract additional customers to your restaurant.
Once they will satisfy with your services, they’ll automatically keep coming back. So your job is how to attract potential customers to your outlet.
ATTRACT MORE CUSTOMERS TO YOUR RESTAURANT
Suppose, the best part of your restaurant is the delicious food serving by you but it will delight your customers once they visit, so first your job is to attract customer for you.
I am sharing some effective ways by which you can invite more customer to your outlet. I hope this would be helpful.
1. Start with local customers
The essential part is to grab the attention of locals, do your locals know about your business, do they actually know what you are serving etc. For this, first, you have to do restaurant marketing in the context of your social customers.
Do following things –
List your business on Google my business, so that your customers can find out and search your restro easily. It enables to give a review by customers. below is how your restaurant will appear on a google search –
2. Smart pictures & flayers
Instead of wasting time and money on such common flayers and posters, go for a smart template that can explain your business with creativity, Design a customised offer flayer for the customer, make sure your offer is valid at least for one month as the consumer has time to use it.
Prepare customised offer to based on your audience preferences, just like this –
3. Referral Marketing: Bring business from your loyal customer
The concept of referral marketing is based on the marketing of own product and service through people & giving them rewards for the same.
A restaurant marketing software helps the restaurant to plan an easy and attractive referral program for a restaurant which will help to attract new customers as well as delight the existing one.
4. A Customer loyalty program is in trend:
Companies like MakeMyTrip, goibibo, paytm are using loyalty programs for their customer, they are giving cash-back to customers for using their services, the purpose of doing this is to delight customer so that they will use the same service twice.
You can use the cash back loyalty program for customers to give them a reason to purchase.
5. Offer Like 20% or BOGO
One more thing you can do is to give a fair offer to your first time customer to make them feel pleasure, make sure you give the same exact experience to your customer every time they visit your outlet.
Buy one get one offer also is in trend, FREEBIES are an effective technique of marketing, offer something free to win back your customers.
I am sharing an example of foodpanda.in, they are giving Rs. 100 off to customers on their first purchase, the main aim is to attract customer and push them to make first order.
6. Send Auto-greetings – Birthday & anniversary SMS
Almost everyone plans an outing to celebrate their birthday and special days. This is a good opportunity to develop a bond with a customer by sending them special wishes by their name. Many of restaurants are using SMS scheduling software which will help to set pre-wishing calendar, the best thing is you don’t have to do anything manually just set a date & SMS then schedule it as you want.
Tips – Send birthday and special day wishes with a FREE OFFER. Something that can grab their attention towards you. It increases chances that customer may bring their other friends and relatives who still never tried your food.
Bingage – A CRM software is giving a feature of scheduling greetings, you can manage all the upcoming bday wishes in a panel.